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5 steps to press release success – do’s and don’ts
Once you have carefully crafted your killer press release, follow these 5 tips to make sure its seen at the right time, by the people who count. Distributing your news professionally will give you a greater chance of securing media coverage for your small business.
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14 ways PR can help communicate your brand values
If you’re weighing up where to spend your 2023/24 marketing budget and haven’t previously included PR as part of your strategy, the new financial year is a great opportunity to add it to the mix. In an ideal world, your marketing activity should include a combination of promotional tools and techniques spanning a range of
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How PR can help build your small business
PR – or to give it its Sunday name, Public Relations – might just be the best trick you can pull out of the hat when marketing your business. By its very definition, PR is the key tool which can help you build a more personable rapport with your stakeholders – whether that’s clients, investors
Award-winning freelance writer, editor & PR consultant
Lynda Hamilton Parker 