5 steps to press release success – do’s and don’ts

Once you have carefully crafted your killer press release, follow these 5 tips to make sure its seen at the right time, by the people who count.

Distributing your news professionally will give you a greater chance of securing media coverage for your small business.

1. Submit your press release when it’s timely – Avoid sending your pored-over press release on a Friday afternoon, in the evening or at the weekend – even if you can’t wait to hit the button. Aim to send it out fresh on a Monday, Tuesday, Wednesday or Thursday morning – depending on the deadline for that particular publication.